Video Content inspiration for Social Media

Do you feel the pressure to produce video content for you business but often find yourself scratching your head when it comes to finding content to film. Find my top 5 suggestions below, to create engaging video content that engages your audience.

Explainer Videos

Simplify complex topics. Explainer videos use a presenter to clarify ideas, educate viewers, and potentially inspire action.

I absolutely love this quote “The definition of genius is taking the complex and making it simple.” ― Albert Einstein.

Always try and explain things in the most simple terms, your audience will appreciate it.

Below is a great example from uber eats but can easily be you narrating to camera instead.

How-To Guides

Demonstrate product use. Walkthroughs feature someone showing how to utilise a product or service, highlighting key features. This gives a great opportunity to showcase what your business does and your expertise in the area.

I use B+Q how to videos all the time and think they provide a great example of how well it can be done.

Interviews & Q&As

Engage your audience. Interview industry experts, employees, or loyal customers on video. Customer testimonials can be a lot more authentic when they are recorded. You can also film yourself answering the questions you most often get asked. These are often well placed on Instagram stories and in story highlights, often being very succinct.

Behind-the-Scenes

Build trust. Give viewers a glimpse at your office environment, manufacturing process, or a peek backstage at an event. Giving an insiders view can get great engagement as customers are often curious to see what goes on behind the scenes.

Here is a great example of what a small business can film to show the whole process that goes into getting a product delivered.

Reviews

I love a review video, it is one of my favourite things to do before buying a product. It is a great way to Influence purchase decisions. Product reviews tend to involve enthusiastically unboxing and testing out an item, then providing feedback. Businesses can send items to someone to do it for them, customers can often be keen to oblige especially it their have a social following and potentially involves some free product.

I find Carwow reviews so entertaining. Admittedly, their budget is probably fairly high due to their success and they are reviewing other brands cars, but are very entertaining to watch and does wonders for the brand. It really positions them as experts in their field and allows them a great advertising platform.

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