No BuzzWords Newsletter

As social media continues to play a crucial role in business marketing, finding the right balance between time invested and results achieved is essential. While dedicating sufficient time to content creation, follower engagement, and performance analysis is necessary, it's important to focus on goal-oriented activities and avoid getting overwhelmed.

As LinkedIn introduces new features and algorithms, many users are experiencing a decline in post views, engagement, and follower growth. To thrive in this changing environment, prioritize authenticity, value, and experimentation in your content strategy.

In the ever-evolving landscape of professional networking, your LinkedIn profile has the potential to be a powerful tool for showcasing your skills, experience, and personality. By implementing key strategies such as choosing a clear and recent profile picture, crafting an attention-grabbing headline, and transforming your summary into a compelling story, you can effectively demonstrate your expertise and attract new opportunities.

Email marketing can be very effective for businesses. I often hear ‘Email is dead’ with focus shifting towards social media, but stats show that simply isn’t the case...

Do you feel the pressure to produce video content for you business but often find yourself scratching your head when it comes to finding content to film. Find my top 5 suggestions below, to create engaging video content that engages your audience.

Threads was launched by Meta (the parent company of Facebook and Instagram) in July 2023. Some key things to know about Threads: it's positioned as an alternative to Twitter, focusing on short-form, microblogging-style content.

In 2023, social media saw major shifts with Twitter rebranding to X, Threads amassing 70 million users, and TikTok's short videos dominating, emphasising the need for businesses to focus on key platforms, prioritise TikTok for younger audiences, offer fast social media support, create longer, engaging videos, and tap into 90's and 2000's nostalgia for effective marketing.